![]() ![]() We could have easily have compromised the brand by opening it up to the general public for general purchase, but we made the decision to keep the distribution private to actually improve the brand and the product, as against trying to bastardise it for cash flow purposes only.” ![]() “Over the last two years with the recession, luxury corporate gifts took a massive downturn, which as a business that does not sell to individuals, only corporates, was serious. A valuable proposition in times of prosperity, but a difficult sell in times of downturn. To become a partner, the establishment must offer some kind of extra benefit to the clients as well as preferential service, in return, Key-2 Luxury promotes their business accordingly to VIP keyholder’s around the world. The key gives the owner online access to a database of select venues and services around the world, with a listing of key contacts at each establishment. The Key-2 Luxury is wholesaled to corporate customers that are then gifted onto their VIP clients. At the end of the day neither party wants to talk to a middle person, as it doesn’t add value and sometimes just gets in the way, which is something that no VIP’s want.” “We do what nobody else is willing to do, which is give keyholder’s a full address book of every contact of every partner venue that will look after you directly, with whom you can build your own relationship with. This is valuable when you are out of your depth: when you are in a city you don’t know or somewhere you don’t speak the language, but when you are in a city where you live, what is to stop you from ringing the restaurant yourself?” With a concierge, you ring a concierge, they ring the restaurant, the restaurant rings the concierge and the concierge rings you back. “I think what we do is ultimately what the industry want: cut out the middleman. Whilst Johnstone was not convinced in the merits of a traditional concierge model, he still believed there was an opportunity for something like and went on to develop the Key-2 Luxury: a not-for-public-sale accessory, giving the owner lifetime preferential access to some of the world’s most prestigious venues. And if you have 1000 clients who all want a table at Le Caprice on Valentine’s Day, you can’t deliver, which puts fault into your model.” “If you want to scale your business, you need more clients to pay you more money, but if they pay more money they want more time and they want more access. Despite its success, Johnstone quickly realised its limitations, acknowledging that whilst it was ‘hugely enjoyable’ to network as a job, it lacked opportunities for scale without losing the cornerstone exclusivity proposition. On return to the UK David launched one of the first lifestyle management companies in London, the Saville Row Tailor Made Club, linking affluent individuals with prestigious venues and lifestyle events. Luxury is not just about the product, it’s not just about what you buy, it’s the way it’s bought and the way it’s presented to you and the service that goes behind it.” Luxury for me is accessibility, limited supply, and coming from a hospitality background, service is absolutely paramount. “Seeing a handful of cultures and the way they appreciate luxury, service and access, I’d say that very much did form my ethos now. Founded by luxury lifestyle entrepreneur, David Johnstone, they key is more network than accessory, not available for sale to the general public and giving the owner access to some of the most sought-after venues and events in the world.īeginning his career at Grosvenor House at the age of 18, trying his hand at everything from ‘pot washing to reception to waiter to concierge’, David eventually became personal assistant to an Indian self-made telecoms billionaire, travelling the world and developing an inherently global understanding of luxury. Having this feature would in my opinion help increase readability.Įspecially when the values themselves become dictionaries or lists, it would help not to duplicate lines and thus create copies.Whilst the Key-2 Luxury may be an eight year old business, in a luxury world returning to its core values – bespoke products, limited availability and service-as-paramount to name a few – it has become particularly timely and relevant. : numpy.sortĬurrently I have to duplicate rows or write some kind of extra code to decompose a list of lists of lists into what I want. I would find these extremely helpful for supporting synonyms and different spellings. These currently produce Type Error: unhashable type and are thus backwards compatible. Using commas or pipes without any kind of braces makes the syntax look arbitrary and hard to tell where the values end and the keys start. When two keys point to the same value, duplication can also be avoided with this feature. There are cases where keys of python dictionaries may need aliases. ![]()
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